When it comes to makeup, Brazil has a vibrant and unique approach that reflects the country’s rich culture and diversity.
Here are some key elements that define the Brazilian way of makeup:
- Emphasis on radiance
Brazilians often favor a glowing, dewy complexion. Highlighters and illuminating products are staples, giving the skin a fresh and healthy look that captures the tropical spirit.
- Bold colors
Bright, bold colors are a hallmark of Brazilian makeup. From vibrant eyeshadows to striking lipsticks, many women aren’t afraid to experiment with hues that express their personality and mood.
- Natural beauty
While boldness is celebrated, there’s also a strong appreciation for enhancing natural features. Many prefer lightweight foundations or tinted moisturizers that provide coverage without masking the skin.
- Defined brows
Well-groomed, defined brows are essential in Brazilian makeup. They frame the face and are often filled in for a polished, yet natural appearance.
- Playful techniques
Brazilians love to incorporate fun techniques, such as colorful eyeliners or graphic designs, into their looks. This playful spirit encourages creativity and self-expression.
- Sunkissed glow
The “sun-kissed” look is popular, achieved through bronzers and blushes that mimic the warmth of a day spent outdoors. This adds dimension to the face while keeping the overall look fresh.
- Social media influence
Social media platforms are significant in shaping beauty trends. Many Brazilian women follow beauty influencers and makeup artists for tips, tutorials, and inspiration, leading to a dynamic makeup culture that evolves quickly.
What do Selena Gomez and Hailey Bieber have in common with some Brazilian entrepreneurs?
When we think of successful beauty entrepreneurs, names like Selena Gomez (Rare Beauty) and Hailey Bieber (Rhode) often come to mind.
Interestingly, a few Brazilian women are carving out their own paths in the cosmetics industry, particularly in the makeup sector.
However, unlike their American counterparts—who gained fame as models, like Hailey, or as a singer and actress, like Selena—these Brazilian entrepreneurs emerged from relative anonymity.
They started their careers online, sharing fashion and beauty tips through blogs and YouTube channels.
With thousands of social media followers, these women are not just influencers; they are building real empires by investing in their own makeup and cosmetics brands.
Under 30 years old, Mari Maria, Virgínia Fonseca, and Bianca Andrade have launched successful brands: ‘Mari Maria Makeup,’ ‘We Pink,’ and ‘Boca Rosa Beauty,’ respectively.
Brazilian women have a unique relationship with makeup that goes beyond aesthetics.
For many, it’s a form of self-expression and empowerment. Daily use of products like foundation, mascara, and lipstick is common, reflecting the country’s rich cultural diversity.
Here’s a list of Brazilian artists and how they like to do their makeup.
Anitta is a Brazilian pop icon known for her bold makeup, featuring dramatic eyeliner and vibrant lips that reflect her energetic personality.
Bruna Marquezine is a celebrated actress who favors a natural look, emphasizing glowing skin and soft tones for a polished yet understated beauty.
Pabllo Vittar, a trailblazing drag queen and singer, showcases colorful, avant-garde makeup with bold eyeshadows and striking lips, embodying fearless self-expression.
Adriana Lima, a supermodel, is known for her sultry smoky eyes and nude or red lips, effortlessly exuding classic glamour.
Juliana Paes, an acclaimed actress, combines bold yet sophisticated makeup, featuring defined brows and striking lip colors, making her a beauty favorite.
Isis Valverde emphasizes a fresh, natural glow with soft earth tones and a minimalistic approach, showcasing her effortless charm.
Debora Nascimento features a flawless base and a pop of lip color, balancing classic elegance with modern chic in her makeup looks.
What about you? What’s your favorite makeup? Share with us in the comments!